Category: Conversion Attribution
Data Pipelines Don’t Fail Quietly: A Practical Guide to Monitoring & Alerting
| by christopher@analytics-ninja.com
Christopher Bridges “Do not confuse things that are hard with things that are valuable.” ~ James Clear It’s a common fallacy that monitoring data pipelines, and other key performance data, is […]
Shopify Google Analytics Integration
| by Analytics Ninja
The following is the tale of some investigative work I did for a company which approached me to help them with their Google Analytics tracking for their online store. This company, like so many […]
Google Analytics Updates How Visits are Calculated
| by Analytics Ninja
Google Analytics Updates How Visits Are Calculated In a recent blog post , the Google Analytics team made announced that they are changing the way that visits (sessions) are calculated. […]
Multi-Touch Attribution with Google Analytics.
| by Analytics Ninja
Multi-Touch Attribution with Google Analytics It is well known that Google Analytics relies on last touch campaign attribution. In short, this means that conversions and transactions are attributed […]
