Category: Advanced Segmentation
Data Pipelines Don’t Fail Quietly: A Practical Guide to Monitoring & Alerting
| by christopher@analytics-ninja.com
Christopher Bridges “Do not confuse things that are hard with things that are valuable.” ~ James Clear It’s a common fallacy that monitoring data pipelines, and other key performance data, is […]
Web Analytics Basics - Conversion Tracking & Segmentation | SphinnCon 2011
| by Analytics Ninja
I recently had the pleasure of speaking at SphinnCon 2011 . I'm sure that anyone there would agree that this year's conference was really great. Big thanks to Barry Schwartz for putting it together. […]
The Analytics Slice and Dice | The Importance of Segmentation Part I – SEO
| by Analytics Ninja
Segmenting traffic in Google Analytics (or any other web analytics pacakge) is key for any analyst who is looking to get the most out of their data. I have seen far too many businesses look at their […]
Advanced Segments to Track Conversion Funnels
| by Analytics Ninja
Understanding your conversion funnel is one of the keys to finding the best ways to improve your conversion rate. The first thing to do is to identify which part of your funnel needs fixing. For […]
Segment by Match Type in Google Analytics
| by Analytics Ninja
This is one of my favorite advanced segmentations. I often times find myself frustrated by the fact that keyword match types are all mashed together and reported as one keyword. Indeed, as far as I […]
